Today I want to do a SPRITE Ad in investment “Seedhi Baat no bakwas”. Low-Risk High Return Investment is a Mirage.

I get a chance to speak few prospects every week, a major change I have noticed is expectations are Sky High. Even the existing investors are getting carefree.

Everyone is singing in Chorus “Mauka Mauka”…

Don’t try to find hidden messages from this post because the equity market is “the great humiliator”. So do not try to predict market direction on the basis of what you think.

I am just trying to compare investor behavior today & a few years back.

A Journey from Disbelief to Optimism 

low risk high return investment in india

Low-Risk High Return Investment is a Myths

Few major things that I have noticed – High, Higher, Highest:

Returns– Kitna Deti Hai

Will you recall ad of Maruti “Kitna Deti Hai”? It’s not new that a prospect asks about returns in the first call. If that number was 1/4th earlier now it is 3/4th – why such a huge jump. Everyone wants to peep for returns.

I think because clients are looking at past performance and they want confirmation that past can be mirrored in the future.

Last week when one prospect asked me what returns do you expect in the next 3 years, I said negative 30%. He said what?? I repeated negative 30% if you will be lucky & it can be even worse.

I keep saying this on TFL and even to our clients, we don’t have any idea about the market. We are very clear; we do not want to build relationships with wrong expectations.

Comparison in Portfolio Returns – Uski Shirt meri shirt se safed kaise

Return is one thing and higher returns are other. When markets are performing so well why someone would like to settle for less. If it’s low risk high return – it’s even better.

The comparison is a disease which keeps us away from happiness.

You gift a dress to your wife/girlfriend.

Reaction 1: This is really nice. Finally, your choices are getting smart!!!

Reaction 2: It’s good… I think… but… ok … will I look better than Ms. Pheku?

The happiness of gifting dies & even receiving. It puts pressure too.

Comparing your house with relative leads to buying a bigger house which you may not need. Comparison of car makes a big hole in your pocket.

Recently one prospect told me that he is not expecting higher returns, 15-18% is sufficient. I told him please manage my fund.

I don’t know from where people get all these numbers.One existing client said that one of his fund is not performing in comparison to the other, I told that’s good at least others are performing 🙂

Eager to Invest – Oh Yes Abhi

Eagerness is an emotion and emotion is psychological. I have observed that now everyone who knows even little about mutual funds want to be part of the equity market. They don’t want to miss some kind of Limited period sale.

To be frank such behavior is very dangerous for individual investors.

Recently a prospect called and he said he doesn’t want to create a plan (as it takes time) but directly want to invest his huge savings that are parked in SB Account in the equity market. (another asked about low risk high return Mutual Funds – Sahi Hai)

I said if you are 40 you have another 40-50 years of the investment horizon. What difference will one month make? If one month difference is bothering, you have already lost last 10-15 years.

Direct Stocks – Ye to bada toing hai

I think this advertisement is my second most hated adv – I think first is Car Trade where dogs are driving the car. But this ad catches my eye every time and reminds me of greed that investors surrender to. 🙁

low risk high return mutual funds

Investors are not satisfied by market return. They’re not even satisfied by professional fund manager that still generating some Alpha. They feel that there is some secret sauce and Advisors will serve that in a paid buffet. They feel they can beat fund manager in their game when they are not even qualified and experience to play that. Debate on Mutual Fund Vs Direct Stock is not new.

I clearly remember 5 years back no prospect asked about direct stock – at least from us being a Financial Planner. These days I don’t remember if someone missed asking about that.

Recently one prospect also mentioned the name of one fancy stock and said that’s a bluechip stock and I want my portfolio to perform better than that. (Just to share that stock has gone up by 50 times in last 8-9 years)

I told him for god sake if I can generate that kind of returns, you would have never got a chance to talk to me. Claims on generating such returns are just hindsight bias – will share a detailed post on this.

You should remember this time it’s different is very dangerous statement – in last decade we have seen people getting disappointed in Real Estate & Gold due to higher expectations.

Risk – Taste the thunder

Will you take that kind of risk to have a single bottle of cold drink? If no it is important to understand what kind of risk you are taking to achieve some return.

If the return is real, the risk is also real.

But these days people are not willing to understand risk.

We regularly run fire drill exercise with our clients so they mentally prepare for future. We ask them how they will react if their portfolio will be down 40% next month.

Pain – Jor Ka Jhatka JOR Se Lage

Equities can give a lot of pain, it is important to understand risk and return relationship.

Black Mondays, Furry Fridays can happen anytime. The more you are near the fire, with nylon clothing, more you are prone to get 3rd degree burns.

That is why the risk and returns need to be balanced. Don’t chase returns that too someone else has got. You are different and unique as per your risk readiness and returns expectation go.

The margin of safety is squeezing now. Alpha generation is a headache for fund managers. They are lowering cost to save returns. Greed is increasing, Times are changing…

Don’t waste time about thinking about Low Risk High Return Investment. Focus on your Goals & holding period. Don’t be worked up… let your PLAN work.

Feel free to share your views in the comment section. If you liked the post share with your friends.


  1. Great article Hemant Ji, first I got confused by the title but you hit the nail.
    Between nice new look on the blog.

  2. Thanks for your candid remarks and advice on expectations from stock markets . After long time I am reading such post wherein you cautioned investors about future expectations . Please continue writing and advising the common investors who are getting lured every day .

    • Hi Deepak,
      I have just cautioned about the expectations not the future..
      it’s different.. Maggi Sauces 😉

  3. Good article as usual Hemant. When the market is up, everyone feels like an expert. When it goes down, it’s all doom and gloom. I still remember the 2008 crash when a lot of people had lost everything. It’s cyclical and one has to go through the ups and downs. Markets will definitely give good returns in the long term provided one remains invested and in the right stocks / funds. BTW, nice touch of using the ad jingles.

    • Hi Pravin Ji,
      You nicely summarized the roller coaster ride.
      Bw I am crazy about ads since my MBA days (I won lot of quizzes related to ads) – in 2009 I started an article series on TFL #AdMad ?

  4. Dear Hemant,
    In view of your article, I have some queries:
    Generally it is said that one should have a horizon of 10 to 15 years for higher ( or say sure) returns from mutual funds. Suppose, after two three years one observes that some funds are yielding lower returns as compared to some other funds in our portfolio or even which are not in our portfolio. At this stage whether one should switch to New funds ? Whether only fresh investments should go to new funds or existing investments in so called less performing funds should also be transfered to new funds ? If one switches from one fund to another even after two three years, what about the first statement of having horizon of 10 to 15 years.

      • Hi Hemant
        It is interesting to know that the investors are asking the same questions which they used to ask five years back.During Diwali my daughter who is working as a software engineer in Mumbai came to spend Diwali with us and informed me that she is thinking of investing her savings in stock market.I advised her to invest in mutual funds.I am not sure if she will go by my advice.

        • Hi Anil Ji,
          These are real dangers of any bull Market. Yesterday someone asked should I invest in balanced fund because they give better returns than FD – crazy 🙁
          I remember lot of readers abused me when Gold was in fancy… I suggested them to be sane.

      • So you suggest that one should not review the funds where you are investigating through SIPs ?

        If you review, you may find that some funds are performing better than others, not necessarily the advice of any agent. In that whether:
        1. To continue in existing funds, ignoring the performance ?
        2. Switch to New funds, and keep the existing investments in old funds ?
        3. Switch to New funds, and transfer the existing money in old funds to new funds ?

  5. Great article Hemant. Your financial plan for me has been based on very sound principles. I am on the other side – too risk averse to get into the markets. This article should serve as a good warning to those who think there is free lunch on the table, not knowing that the smartest investors like Rakesh Jhunjhunwala have probably exited by the time you even thought about entering a particular stock.

  6. Thanks for the well-written article (and rekindling memories of some ads gone by 🙂
    One quick comment: The challenging mix of comparisons and future extrapolation attempts by investors – this is unfortunately amplified by too much information (or misinformation) available too freely. It causes micro-information to be interpreted without getting the overall picture. Probably we retail investors would all be better off if we got only the weekly highlights instead of running commentary. That demands discipline.

  7. Hello sir,
    The thing you wrote is completely true and effective. Thanks for sharing this information with us

  8. Hai Hemant, First of all Awesome Article! easy to understand also.. now I have a doubt but pls dont answer as if you answered for your prospects ! I am asking for real understanding..

    For example: my age is 46 , I would like to retire from my services at 55. I need a pension every month from the age of 55. The pension amount should be the present value of Rs.30,000/-. So how much shall I invest (atleast or atmost) from now based on this current Inflation and GDP. I am not asking for low risk, high returns kind of things… Just I wanted a retirement solution. What would be your suggestion?

  9. its is really very nice blog thanks sharing with us. your blog all point really very helpful for High Return Investment. once again thanks for sharing this blog.

  10. Thanks for this post. I definitely agree with what you are saying. I have been talking about this subject a lot lately with my brother so hopefully this will get him to see my point of view. 🙂

  11. Thanks for suggestion , i want to know if you are 22 yr old want to invest in mutual fund for long due ,how should choose to invest in whom fund , will be great if answered

  12. “Don’t chase returns that too someone else has got.” This line summarized whole context. Very well explained. Thanks for the post. I learned lot of things from your blog.

  13. Thank you for such an Informational blog. It is truly the best information that I have read till now. And also discovered Some useful tips also.

  14. Well I sincerely liked studying your article. The knowledge offered by you is very helpful. I am Looking forward to your next post. Have an awesome day!

  15. Thank you for such a wonderful content .It was really helpful to me. It was really helpful knowing about it.Looking forward for more content like this.

  16. I recently found much useful information in your website especially this blog page. I love this line too much “If the return is real, the risk is also real”

  17. Thanks for your candid remarks and advice on expectations from stock markets . After long time I am reading such post wherein you cautioned investors about future expectations . Please continue writing and advising the common investors who are getting lured every day

  18. Congrats for this superb blog. I thought that it was exceptionally instructive and intriguing as well. I have bookmarked your blog and will return later on. I need to urge you to proceed with that grand work, have an extraordinary daytime!

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