Last Updated on April 21, 2026 by teamtfl
“The best time to review your subscriptions was last year. The second best time is today.”
Some years ago, a client of mine was surprised when we went through his monthly expenses together. He thought he was spending about Rs 8,000 a month on discretionary items. When we actually looked at every line item, it was closer to Rs 23,000. The gap was almost entirely explained by subscriptions and recurring charges he had simply stopped noticing.
Three streaming services he had signed up for over different periods. A gym membership being debited since 2021 when he relocated to a neighbourhood with no gym nearby. An Amazon Prime subscription running on two family members’ accounts simultaneously. An old newspaper subscription from before he switched to digital. Two music apps. Insurance policies with overlapping coverage.
Total: Rs 15,000+ per month in recurring payments, most of which provided zero active value.
⚡ Quick Answer
Most Indian urban professionals are paying for subscriptions and recurring services they no longer use or could get cheaper. A systematic audit of all recurring charges – OTT subscriptions, gym memberships, insurance policies, telecom plans, credit card add-ons, app subscriptions – typically reveals Rs 10,000-25,000 per year of avoidable spending. That amount, redirected to a retirement SIP, compounds to Rs 30-75 lakh over 15 years at 12% CAGR.

The Subscription Economy Has Made This Problem Worse
This post originally described how a client of mine named Lloyd Pinto discovered he was overpaying for telecom services in 2011. He saved Rs 20,000 per year by simply reviewing his mobile and internet bills. The underlying insight was powerful: recurring charges are invisible until you look.
In 2026, the problem has multiplied. In 2011, most Indians had two or three telecom bills. Today, the average urban professional has 15-25 recurring digital subscriptions in addition to those bills. Each one was signed up for with good reason. Most are now either unused, duplicated, or available at a lower price than what is being paid.
The psychology is consistent across all of them: the charges are small enough individually that none feels urgent to review, but collectively they represent a significant monthly outflow that never gets the scrutiny of a single large purchase.
“A Rs 499 subscription seems trivial. But 20 subscriptions at an average of Rs 400 each is Rs 8,000 per month. That is Rs 96,000 per year. That is a SIP that could build Rs 50 lakh in a retirement corpus over 15 years.”
– Hemant Beniwal, CFP, CTEP | Founder, RetireWise
The Categories to Audit
OTT and streaming subscriptions. List every streaming service: Netflix, Amazon Prime, Disney+ Hotstar, SonyLIV, ZEE5, Apple TV+, Spotify, Gaana, YouTube Premium. For each one, honestly answer: when did I last use this actively? Does my household actually watch enough content on this to justify the cost? Most households find 2-3 services they use actively and 2-3 they subscribed to for specific shows that ended months ago. Cancel the unused ones immediately. For the actively used ones, check if family or friend sharing is available to reduce individual cost.
Telecom plans. The principle from 2011 remains valid: telecom companies never voluntarily move you to a cheaper plan. They routinely offer new customers better rates than loyal existing customers. Log in to your provider’s app and check the current plans available. If you are on a 2-year-old plan, there is a high probability a better plan exists for the same or lower cost. For mobile data: check your actual monthly usage and match it to the appropriate plan rather than the “unlimited” plan you signed up for when data seemed scarce.
Gym and fitness memberships. Annual gym memberships are one of the most common sources of wasteful recurring charges. If you have not used the gym more than 4-5 times in the past 3 months, the membership is not worth continuing at its current price. Either negotiate a lower rate by threatening to cancel, switch to a pay-per-visit model, or cancel and redirect the amount to a SIP.
Duplicate or unnecessary insurance. Many executives have multiple health insurance covers: employer group health insurance, personal health insurance, and sometimes parental health insurance. The personal cover is often both the most expensive and the least understood. Review all policies together: what is the actual combined coverage, where is there overlap, and what is each policy’s specific value? Some individual policies are genuinely necessary backup for what employer health cover does not provide. Others are pure duplication at full premium.
Credit card annual fees and add-ons. Premium credit cards with annual fees of Rs 5,000-15,000 are justified only if you are actually using the lounge access, reward points, and travel benefits that justify the fee. Log in and check your actual benefit utilisation over the past year. If your lifestyle does not involve regular air travel and hotel stays, a zero-fee card with 1% cashback on everything produces more actual value than a Rs 10,000 fee card whose benefits you never use.
Know how much your recurring charges are costing your retirement?
A RetireWise retirement plan starts with your actual monthly cash flows. We help you identify exactly what each Rs 1,000 of recurring spending costs you at retirement.
How to Run the Audit in Under 2 Hours
Step one: go through the last two months of bank statements and credit card statements. Mark every recurring charge: subscriptions, memberships, auto-renewals, standing instructions. Do not rely on memory; look at the actual debits.
Step two: for each charge, ask two questions. Am I actively using this? Is this the best available price for this service? If no to either, it is a candidate for cancellation or renegotiation.
Step three: cancel everything you are not actively using. Do it in the same sitting – do not add it to a “to-do later” list. Most cancellations take 2-5 minutes on an app or website.
Step four: for services you are keeping, check if better pricing exists. Telecom plans, insurance policies (at renewal), and streaming bundles are all subject to price negotiation or plan switching.
Step five: total the monthly savings and set up a new SIP for that amount immediately. The savings disappear into general spending if you do not redirect them the same day.
Read – The 50-30-20 Rule: How to Budget Your Way to Retirement Wealth
Read – 7 Ways to Kickstart the Saving Habit That Actually Sticks
Frequently Asked Questions
How often should I do this audit?
Half-yearly is the right frequency. Subscriptions accumulate gradually and the savings from a single audit erode as new subscriptions are added over time. A half-yearly review takes less than an hour once you have the habit established, and it consistently recovers Rs 5,000-15,000 per year for most urban professionals. Annual is the minimum; more frequently than half-yearly is unnecessary unless you are actively adding subscriptions.
My employer pays for some of these. Should I still audit them?
If the employer pays and there is no out-of-pocket cost to you, there is nothing to cancel from a personal finance perspective. But if any of these have a personal component – a premium tier upgrade you pay for personally, or dual accounts where you pay one – those should be reviewed. Also review your employee benefit choices at open enrollment time: many executives are enrolled in employer health, dental, and life insurance that duplicates expensive personal policies they could reduce.
I cancelled my gym but now I feel guilty about not exercising. What should I do?
The gym membership was not making you exercise. If it were, you would still be using it. The guilt is understandable but misplaced – you are not cancelling your fitness, you are cancelling a payment for a service you were not using. If you genuinely want to exercise, redirect Rs 1,500 of the Rs 3,000 saved to a neighbourhood park membership, yoga class, or a sport you actually enjoy. The remaining Rs 1,500 goes to your SIP.
The subscription economy is designed to extract small amounts from millions of people who never look at the bill closely enough to cancel. A two-hour audit once every six months is the simplest, most reliable way to recover Rs 10,000-25,000 per year of retirement savings from charges you did not even know you were paying.
Review every recurring charge. Keep what you use. Cancel what you don’t. Invest the difference.
Want to see exactly what your current spending rate means for your retirement?
RetireWise builds retirement plans that start from your real cash flows – and show you the specific retirement impact of every Rs 1,000 redirected from spending to savings.
💬 Your Turn
What is the most surprising subscription you found when you last reviewed your recurring charges? How much were you saving once you cancelled it? Share in the comments.


Its a no brainer….in this dynamic world, nothing is static…what is correct today, will not be acceptable tomorrow, every thing dealing with money needs a review… every 1 year, if not within 6 months atleast, this virtual world is way too grey to trust blindly. We buy plans and then think of usage, infact it should always be the reverse.
Hello all,
I have recently switched to the IPTV service from BSNL. Earlier i had a locaql cable connection that was giving digital services of Digi cable. If i am able to convince 20-25 users (out of 125+) for IPTV, then we will get it over Fiber in Jaipur. The plans of IPTV are far cost-effective than those of DTH providers and give added advantage of no-disruption even in bad weather.
I also changed my pre-paid mobile plan from Airtel from a 60 second pulse to a per second pulse. The tariff is 1 paisa for same network and 1.2 paisa for other networks pan-india. Although, I may not know on which network i am calling, i still save a lot as not every call is timed to complete at close to end of the ongoing pulse. Most calls are of either 10-35 seconds in duration or even if they are of longer duration they tend to be in this range over and above the exact minutes consumed. In two months i have seen my costs reduce by up to 25%.
We have opted for the CUG plan for a second SIM for the people at my College, we save up to Rs. 50-100 pm amongst ourselves.
We have also started to pool cars, giving us comfort, saftey and cost-efficiency.
regards,
Hi Mudit
I have used both DTH as well as Digi cable. The main advantage of DTH service was that it was more reliable as it was not affected by power failures, heavy rains and dust storms etc. The advantage of Digi cable was that it was economical for operating four TVs. Now the equation has changed with the conversion of analog service to digital service which involves installation of four digital boxes.
I am also thinking of trying IPTV service from BSNL. Can you give me the idea of the cost involved if I have to use this service for four TVs?
Dear Hemant,
I am based in Vadodara, Gujarat. I need help in Financial planning. Can you help me? how?
regards
Shashank Selot
Hi Hemanth.,it’s nice article in these days usage of cell & Internet services increasing day by day. if this article will reach atleast 5% of the people those who are using postpaid cell connection and internet the people of 5% will save the amount u cant imagin. these is the one area, there are so many areas like these.
think and find and save your hard earned money.
Hi Balchandra,
Must share it with your friends.
Eyeopener surely it is…no wonder they say devil is in detail. I would not blame the companies for in this highly competitive world their margins are squeezed so they would try all new schemes for getting the new customers. Read somewhere that it is difficult to get the customer but only if companies realized that loyalty also pays. As it is our hard earned money we need to be careful..Aakhir nuksan to humara ho raha hai.
Hi,
I also like to share one thing – companies take existing clients for granted. In my last job we were using internet connection from Airtel (I think Rs 750 for unlimited usage – good speed) – definitely usage was high as there were multiple users. One day I got a call from Airtel that “We have launched a new plan for corporates – with better speed & some additional features. You need to pay additional Rs 300 pm.” I said OK – they changed the plan but there was no visible difference in the speed. So I called them back & asked “give us our old plan”. They gave me shock by saying “That plan is already closed & the plan that you are right now using is the cheapest in unlimited category.” 🙁
They played the same game couple of months back but now you can imagine what I replied #$^@ 😉
Very good article Hemantji,
Your commitment in spreading your knowledge for the benefit of others is commendable. Lord Almighty will repay you definitely…..
One way I have managed to keep my Internet usage bills low is by using MTNL’s 3G service.It costs me only Rs 495/- per month for Unlimited usage. The wireless router supplied by MTNL allows me to use my laptop, my wife & daughter to simultaneously log-on to the net via their PC or I-phone & still maintain decent speed.
I know some areas in metros are heavily congested(internet usage) & that is where the private telcos make their moolah but if one is lucky enough then MTNL is good bargain(my bro-in-law stays in a place where BSNL serves & he too is very happy).
End of the day we have to keep our eyes & ears open, pause+think and only then hand over our hard earned money or sign the dotted line for auto-debit.
Happy Deepavali & New Year to You and all readers…..
Hi Raj,
Even I heard that these days there are no service issues with BSNL & even speed is very good. (I use airtel)
Xlent eye opener for current generation guys…who spending more money these utilities.. story goes here .. i also …had 4gb tata photon plan for 750… after 8months i checked was i really using 4gb? then found i end up using only around 2gb ..so i swtiched to mobile vodafone 2gb 99rs internet, the is very easy n good money saving options.
Nice topic…
same rocking points from Hemant.
Hi Vijay,
Rs 650 savings – awesome 🙂
Hi Hemant
Yes, what is mentioned in the post is absolutely correct. I have also experienced it. During festivals like Diwali many telephone service providers come up with new schemes where they substantially reduce the tariffs. But these schemes are to attract new customers and the benefits of new schemes are never passed on to the existing customers.
In order to get these benefits existing customers have to get in touch with the sales executives who tell them the procedures to be followed to get the benefits.
Hi Anil,
It happens in service industry & which is rightly summed by Lloyd “This is what you get for being a loyal customer. They will pass on the rate increases but never rate decreases.”
So always remember “Caveat Emptor”.
Hi,
Nice article..I would like to share something with you all..
It is a good idea to stay on prepaid rather than postpaid, because you will be aware of your spending and no surprising bills at the end of the month..One can go for 2 SIM connections, one that has a call rate of 1- 0.5ps/second, and the other that has a call rate of 30-40ps/minute.. you can make crisp calls that last under a minute using the per paisa rate, and talk for hours on the per minute rate.. In fact, there are offers where calling costs are as low as 10ps/minute on the same network..Prepaid also comes out with aggressive offers and often they even let you know about it..
By the way, I am paying 98 bucks on 4gb of GPRS.. What an idea!
Sunnydoc
Hi Sunnydoc,
After MNP how you will know you are calling on which network. Be frank I have never used dual sim phone or even carried 2 different numbers.
Dear Hemant,
It doesn’t really matter what network you are on.. What I am trying to emphasize here is that you can use one sim for making short duration calls (business/this plan should be a per second billing); another sim you can use for making long duration calls (family and dear ones/this plan should be per minute billing).
I don’t like mixing my work and family numbers so I prefer it this way. It is quite convenient to use a dual sim phone these days, atleast I dont have any problem. In the way explained above, I end up saving good amounts on my telephone bill as well.
Sunnydoc
You can label your SIMs on your phone. I keep mine as Work and Personal. It is very simple to choose which SIM you want to use when you are making a call. Hope you understood what I am trying to convey..
Sunnydoc
Normally indian customers forget the statement of MK Gandhi that “customer is god”. Even though indian companies have this in their rule book but they dont remember it until n unless you remind them. When you remind it, you will get whatever you want which is feasible and reasonable.
All the tips mentioned here are used by me since last few years and I’m always successful in that. Its just that when you are negotiating with them, you have to remember that YOU ARE GOD AND THEY ARE SERVING YOU.
I’ve used all these tips with all the service providers in India where I’m utilizing their services.
Another Tip: If you face problem with your mobile network (no signal, call breaking, etc…), you can get the rental waiver for that time period. All you have to do is use MNP or some other weapon in your GOD’s basket.
I do this and I make sure that I get the rental waiver for that period. Why should I pay them when their services are not worth of it?
Hi Jayprakash,
Can you share more about rental waiver….
Sometimes I have problem with the network and when I complain about it normally that doesn’t get solved, then I escalate it and if it doesn’t get solved I go for disconnection or MNP. Then they will come up with offers such as monthly rental waiver or something else.
Wow 😉
Excellent article Hemantji. This is an eye opener. My cellphone bills are not much but definitely I need to review my internet usage and bills. You are right on one count that they (mobile corporations) never tell you that you are over paying. This is a dirty world – there’s no honesty in consumerism.
Hi Mansoor,
Same happens with your banking system – we all know what happens with home loan customers & this also happens with automatic renewal FDs.
like radhey i will say so simple yet so impressive. actually i am very much vigilant about these service providers. it will benefit many people, no doubt about that. now i will go through my providers (vodafone) different plans 6 monthly or earlier.thanx.
Hi Ranjan,
Great that you are vigilant. What about other expenses in your monthly budget – have you tried to work on them.
This is very good article. I started to apply upon me & my friendcircles.
Great.
really very good article. now a days the expenses on telecom is increasing more than more essentials as foods!
Hi Bharat,
Rightly Said – price of communication is going down but bills are moving northward.
So simple yet so impressive. I did that with my broadband internet connection and found it very fruitful and similar to your expereince.
Thanks for sharing this.
Thanks for sharing.
Thanks for providing this eye-opener to your readers.
Over a year back working on a similar pattern I got my office/home/cell tariff changed. In order to save a little more I even used MNP and changed service provider. This exercise resulted in a saving of over Rs 6000 per month on my telecom bills.
Simultaneously I started a monthly SIP of equal amount i.e. Rs 6000, because saving will truly reward you when you invest it.
Rs 6000 a month is huge 🙂
Yes. obviously I am happy. Here’s how I achieved that:
My major telecom expenses was on a high speed leased ISDN line for our live market feed/trading platform. The speed was important/mandatory for realtime tick-by-tick market data. The minimum monthly committment was Rs 3900. Then I stumbled upon Airtel dedicated broadband that was offering the same speed at a monthly cost of only Rs 600. Being cautious I used it for a month and found good so surrendered my ISDN line.
As I got a telephone line with it, I also surrendered one landline saving Rs 300 pm
Changed internet MTNL voice/data plan for office from Rs 1250 to Rs 495 pm and home plan to Rs 250 pm.
Changed wife’s plan under CUG with an avg saving of Rs 150 pm.
I ported out of Reliance CDMA to Idea GSM where I got GPRS free upto 512MB that was enough for my needs. Again I saved Rs 450 that I as paying for data plan under CDMA. (CDMA data plans are expensive)
I switched cable connections at home & office to a local cable operator who gave me 2 connections at monthly cost of Rs 500. Earlier I was paying 330 for each connection.
Took 3 new mobile connections for staff under corporate CUG plan where internal calling among members was free. This saved abt 300 pm.
Switched office/home electricity from Reliance to TataPower saving appx 250 on home & 650 office monthly power bills.
Eye Opener 6 : We read this article and going to apply it 🙂
Hi Shamshad,
I am waiting to know how much you saved 😉